Opens Friday → Members Shop Thursday!
Make sure you're logged into your account on our website for 1-day early access, or create an account and get ready to shop up to 65% off at the True Classic Sample Sale! 

Founded in 2019, True Classic has redefined men’s essentials with a simple promise: better fit, better feel, and better value. What began with the mission to create the perfect t-shirt has evolved into a full lifestyle brand, offering apparel that combines premium fabrics, timeless style, and everyday accessibility.

Unlike traditional luxury brands that charge premium prices, True Classic is committed to making quality staples approachable without compromise. Every product is designed to flatter all body types with a tailored fit while maintaining unmatched comfort and durability.

Beyond clothing, True Classic invests in giving back by donating millions of dollars worth of apparel to communities in need and supporting veteran, homeless, and disaster relief initiatives. Today, the brand serves over 5 million customers worldwide, helping everyone look good, feel good, and do good.